Communication may be the most powerful tool on the planet. But when communication is used unconsciously, we often see the results of our communication produces the opposite of our intended outcomes. But make no mistake; what happens after your communication is the result of the message your hearer received. Perhaps not the one you sent, but this...this is the dilemma!
Harnessed and honed, communication can turn nations and corporations in a single speech. Given an understanding of the tool and the targets of potent communication, both individuals and organizations shift or move under the wielding of words and more important, the meanings conveyed through both words and conduct.
It is said that governments conquer with military, but they govern with stories. Whether you know it or not, the narratives in your mind have been crafted over years. Sometimes with intent, and sometimes by the happenstance of the world you walk through.
Potent communication shifts perceptions. Perceptions form beliefs and beliefs direct our actions, our thoughts and the state of our soul. Language can be used to transfer information, but it can also be used to re-wire neural pathways, and shift paradigms.
In communication, your method always trumps your message. How you communicate is more potent than what you communicate. Change begins with changed beliefs. The lack of change... well...it is anchored in ongoing communication patterns that lock beliefs systems into place.
Imagine if your communication rose to the level where you understand not only the messages you intend to send, but at a deeper level you understood the complexity of the human soul, the receiver of your messages.
We have been told that information doesn't change people. People are changed in the unconscious mind, they are changed when their core perceptions shift. Life change happens when perception change happens.
Learn to speak to the part of the human where real change happens. You will begin to see... communication is the most powerful tool on the planet.