"We believe we see the world as it is, however, we actually see the world as we are..." - Anaïs Nin
"What is real? How do you define 'real'? If you're talking about what you can feel, what you can smell, what you can taste and see, then 'real' is simply electrical signals interpreted by your brain..." - Morpheus
Whether your search is for deep spiritual truth, effective communication, or understanding neuroscience, you eventually ending up standing in wonder at the brain, the mind and the interface between the nature of reality and how humans interpret it.
However deeply you dive in this search, you begin to realize that no two people experience the world, or even a given conversation in exactly the same way.
The search of the teacher, trainer is to find the balance of helping people move to the level of thought that can produce a desired change and achieve greater outcomes, whatever that might mean to a person or organization.
The brain to a neuroscientist is an almost eternal study of how amazing the human being is.
The brain to a teacher is a receptor and a processor, a complex set of interacting structures that help each of us decide what is real.
The reason information seldom changes people is because the brain is more than an information receptacle. It is a processor, and a pre-programmed processor at that. All new information goes into pre-existing processes and does not produce meaningful change.
If you want to facilitate change in your team, your clients, your organization you must provide new thought processes, and know how to "re-program" the processes that exist already in your team.
Content matters. It is sometimes important to know how much baking soda goes into the cake.
But process is king when it comes to facilitating meaningful change.
The way you think always dictates what you think.
Great leaders stimulate new ways of thinking.